I recently read an interesting article posted by Jeff Lamarche regarding Microsofts new advert. For those who haven't seen it, it is a retort to the I'm a Mac, I'm a PC ads from Apple. To summarize, Macs are portrayed as asthetically "sexy" but lacking in computing power.
There is no doubt that Mac's are pricey, but there is more to a purchase than the product.
My Macbook Pro started to exhibit faults about a month ago. When it got hot the keyboard and trackpad would cease to function. At that time we had a huge amount of work on, and I couldn't jusitify a week without my machine. I simply plugged in an external keyboard and mouse. Finally work died down and I looked up my warranty info on Apples site. My warranty had expired by 26 days BUT the fault had appeared only 2 days after the warranty had ran out!
I was slightly put out by this as I think most people would be. I rang Apple and explained the issue. The guy from technical support said he could do very little but appreciated my frustration and transfered me to customer relations. The lady was amazing. Very helpful, friendly and communicative. Within 3 minutes, she had offered to replace the parts and have the repair done for nothing. One week later, i have a 100 percent working machine and a warm feeling that in this age of faceless corporations, at least one of them cares about its customers.
I already know which machine I will be purchasing next time. It is sexy, asthetically pleasing and the manufacturer will do its best to fix it should it go wrong...
Tags:
mac,
osx,
apple,
support
Categories:
General